Luxury Leisure & Private Travel
There is a point in the experience of travelling well at which even a prime central London address starts to feel too central. Fitzrovia answers that: a genuinely residential neighbourhood a short journey from Bond Street and the West End's cultural calendar, without sitting in the middle of it. Guests who choose it are usually returning travellers, not first-time visitors, who already know London well and are choosing quiet deliberately.
Our residences here carry the same standard as anywhere in the collection: fully private, appointed to the highest specification, managed personally by Joe from enquiry to departure. What Fitzrovia adds is calm, without sacrificing proximity to anything that matters.
What Select Apartments Offers Luxury Leisure and Private Travel Guests
Arrange a private conversation about your next stay. Our residences are not publicly listed. All enquiries are handled personally by the founder.
Priority
A genuinely quiet, residential base
Short journey to Bond Street
Charlotte Street dining
Access to the West End's cultural calendar
One host, one standard
Farnborough Airport access
What This Place Delivers
Low-rise streets and a calmer character than the West End or Mayfair immediately to the south and west.
Europe's highest-grossing luxury retail street is a short walk or taxi away.
One of central London's most highly regarded restaurant streets sits within the neighbourhood itself.
Theatres, the Royal Opera House and major concert halls all within a short journey.
Joe manages every stay personally, from enquiry to departure.
A comfortable private car journey for guests arriving by private aviation.
What Fitzrovia Offers Luxury Leisure Guests
Fitzrovia rewards guests who already know London and want to experience it differently. The neighbourhood's own dining scene, particularly around Charlotte Street, holds its own against the more famous restaurant streets nearby, while the calmer residential character offers a genuine sense of retreat between engagements.
Bond Street, Mayfair's private members' clubs and the West End's theatres remain within easy reach, a short walk or a brief private car journey, so nothing that matters is out of reach. What changes is the neighbourhood a guest returns to at the end of the day.
Fitzrovia at a Glance: Luxury Leisure and Private Travel
Bond Street and its luxury retail corridor: a 15 to 20 minute walk, or a short private car journey.
Regent's Park sits a short walk to the north, offering green space rarely found this close to central London's retail heart.
Farnborough Airport is reachable by a comfortable private car journey for guests arriving by private aviation.
Charlotte Street's restaurants are among central London's most highly regarded, within the neighbourhood itself.
Fitzrovia's low-rise, residential streets offer genuine quiet, distinct from the busier neighbourhoods nearby.
The West End's theatres and the Royal Opera House are a short journey south, typically 15 to 20 minutes.
Marylebone High Street's boutiques are a short walk west, for guests who want to combine calm with easy access to shopping.
Connection
Bond Street and luxury retail corridor
Charlotte Street restaurants
West End theatres and Royal Opera House
Regent's Park
Goodge Street Station
Heathrow Airport
Farnborough Airport
Detail
15-20 min walk or short private car journey
Within the neighbourhood
15-20 min journey
10-12 min walk
3-5 min walk: Northern line
Approx. 45-55 mins by private car
Approx. 55-60 mins by private car (private aviation)
Frequently Asked Questions
To discuss a stay at one of our residences, contact Select Apartments directly. Every enquiry is handled personally and in complete confidence.
Is Fitzrovia close to Bond Street?
Bond Street's luxury retail corridor is a 15 to 20 minute walk from our Fitzrovia residences, or a short private car journey if preferred.
Why choose Fitzrovia over Mayfair for a luxury stay?
Fitzrovia suits guests who already know central London well and want a genuinely quiet, residential address rather than the busiest streets. Everything Mayfair offers remains within easy reach, a short walk or brief car journey away.
Can you arrange private dining or a personal chef?
Yes. We work with vetted private chef partners who provide anything from an intimate private dinner to a larger group lunch within the residence.
Can I use a Select Apartment as a recurring London base?
Many of our guests do exactly this, returning to the same residence across visits throughout the year. We are happy to discuss a recurring arrangement in advance.
How do I arrange a stay at short notice?
Call Select Apartments directly. We accommodate last-minute requests wherever possible and will always be transparent about what is available across the collection.
